Lichfield BID Privacy Policy

The purpose of this privacy policy is to provide you, the User, with details of how Lichfield BID will collect, store and use the personal data you supply to it.

This policy sets out the different areas where user privacy is concerned and outlines the obligations & requirements of the users, the website and website owners. Furthermore, the way this website processes, stores and protects user data and information will also be detailed within this policy.

Personal data is information which relates to identifiable living individuals. This Privacy Policy is expressly incorporated into the Terms and Conditions of Use of this website.

Use of cookies

What are cookies?

Cookies are small files saved to the user’s computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.

What do we use cookies for?

We may use cookies to remember personal settings you have chosen at our website. In no other context do we use cookies to collect information that identifies you personally. Most of the cookies we set are automatically deleted from your computer when you leave our website or shortly afterwards.

We use anonymous session cookies (short-term cookies that disappear when you close your browser) to help you navigate the website and make the most of the features. If you log into the website, application or a course as a registered user, your session cookie will also contain your user ID so that we can check which services you are allowed to access.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information.

Should users wish to deny the use and saving of cookies from this website onto their computer’s hard drive, they should take necessary steps within their web browser’s security settings to block all cookies from this website and its external serving vendors.

Personal information

Whilst using our website, software applications or services, you may be required to provide personal information (name, address, email, account details, etc.). We will use this information to administer our website, applications, client databases and marketing material. We will ensure that all personal information supplied is held securely in accordance with the Data Protection Act 1998. Further, by providing telephone, fax and email details, you consent to Lichfield BID contacting you using that method. You have the right at any time to request a copy of the personal information we hold on you. Should you wish to receive a copy of this, or would like to be removed from our database, please contact us at

Information collection and use

How do we collect information?

Lichfield BID collects information in two possible ways:

a) When you directly give it to us (“Directly Provided Data”)

When you sign up for our site, enter competitions or communicate with us, you may choose to voluntarily give us certain information – for example, by filling in text boxes or completing registration forms. All this information requires a direct action by you at that time in order for us to receive it.

b) When you give us permission to obtain from other accounts (“User Authorised Data”)

Depending on your settings or the privacy policies for other online services, you may give us permission to obtain information from your account with those other services. For example, this can be via social media or by choosing to send us your location data when accessing our website from your smartphone.

Please note that this privacy policy applies only to Lichfield BID and not to any third-party sites that are linked to from this site.

How long do we keep your data for?

Lichfield BID will not retain your personal information longer than necessary. We will hold onto the information you provide either while your account is in existence, or as needed to be able to provide the Services to you, or for as long as is necessary to provide support-related reporting and trend analysis only.

At the end of the BID term, if no further extending term is agreed by businesses in the proposed BID area, then all data will be deleted and destroyed. Should a further term be agreed, those businesses within the defined BID area will have their data retained. Businesses falling outside of the proposed BID area for a further term will have their data delete.

If legally required or if it is reasonably necessary to meet regulatory requirements, resolve disputes, prevent fraud and abuse, or enforce our Terms and Conditions, we may also retain some of your information for a limited period of time as required, even after you have closed your account or it is no longer needed to provide the Services to you.

Registration forms

Lichfield BID will not sell or rent your personally identifiable information, gathered as a result of filling out the site registration form or entering competitions, to anyone.

Purpose of processing/Legal basis

As an organisation we process your personal data to enable us to contact you if necessary about your Lichfield BID Website Directory listing.

We will publish your website listing onto our website and may promote your business on social media platforms. Your listing details may also be published in the business directory on if your business is situated within the Lichfield BID boundary and falls within the criteria required.

Whilst all information published in our directory listings is all held within the public domain, we may be required to share this information with Lichfield District Council in order to provide a listing on as this is a domain controlled by them.

We process your personal data with your consent. You have the right to withdraw your consent at any time. If you no longer wish to promote your listing on our website please let us know.

Choosing how we use your data

We understand that you trust us with your personal information and we are committed to ensuring you can manage the privacy and security of your personal information yourself.

With respect to the information relating to you that ends up in our possession, and recognising that it is your choice to provide us with your personally identifiable information, we commit to giving you the ability to do all of the following:

•You can verify the details you have submitted to Lichfield BID by contacting our team at . Our security procedures mean that we may request proof of identity before we reveal information, including your e-mail address and possibly your address.

•You can also contact us by the same method to change, correct, or delete your personal information controlled by Lichfield BID regarding your profile at any time. Please note though that, if you have shared any information with others through social media channels, that information may remain visible, even if your account is deleted. Deleting your personal information will mean that we will be unable to keep you informed of progress towards the delivery of the BID Business Plan and issues that may affect businesses within the BID area.

•You are also free to close your directory listing by contacting us using the same method to change, correct, or delete your personal information controlled by Lichfield BID . If you do so, your listing will be deactivated. However, we may retain archived copies of your information as required by law or for legitimate business purposes (including to help address fraud and spam).

•You can always feel free to update us on your details at any point by emailing us at

•You can unsubscribe from receiving marketing emails from us by clicking the “unsubscribe” link at the bottom of any email. Once you do this, you will no longer receive any emails from us.

•You can request a readable copy of the personal data we hold on you at any time. To do this, please contact us at .

Please note, we are constantly reviewing how we process and protect data. Therefore, changes to our policy may occur at any time. We will endeavour to publicise any changes.